The mission of World Tea Expo is to engage, educate and inspire professionals in the global tea industry on today’s key business drivers and opportunities that support and promote business growth. 

Future Focus— Drive industry innovation that grows the global tea culture through dynamic, progressive conferences and expo events.
Experiential— Develop new approaches to experience and engage with tea beyond simply taste by creating immersive event experiences.
Education— Ensure businesses get the information needed to grow while incorporating global knowledge and trends of the tea industry.
Connection— Create an environment where global buyers, suppliers, and growers can foster mutually beneficial relationships that enhance the world of tea.