Not Your Grandma’s Cup of Tea!

Session details:

Gen Z’s choices and preferences are radically different from the previous generations. For Gen Z, a product is much more than functional—it is an experience and experimentalism, it is about authenticity and adventurism, and it is about larger purpose and deeper meaning. And no—they don’t want Grandma’s cup of tea!

They want a product that is stylish but sustainable, clean but quirky, and healthy but happening. But most of all, they want something new, something different, something adventurous.

This is where the traditional and puritanical definition and mindset of tea will need to evolve and expand to embrace spices, herbs, & botanicals.

Attendees of this session will:

• Explore the limitless potential for innovation that can be found in the fusion of tea with spices, herbs, flowers and fruits 
• Discover how understanding taste and flavor is critical in creating innovative products 
• Create your own blend from 5 teas, 5 spices, and 5 herbs & botanicals