Much Ado About Matcha

Session details:

In the last 15 years, matcha has moved from obscure Japanese tradition to superfood fad to coffee shop alt-latte staple to social media superstar to “OMG, I can’t keep it in stock!”

In this talk, we’ll cover what matcha is, how it’s made, and who makes it. 

You’ll learn:

• How matcha became so popular
• What factors have led to the current matcha shortage
• How matcha demand is affecting the supply and cost of other teas
• How best to secure sourcing for your business

We’ll end with some future predictions about the matcha supply situation and the directions the food and beverage industries may be headed in as a result.