K-Tea Culture: Korean Tea, the Hidden Gem of Asia

Session details:

K-Tea isn’t just a name, it’s an identity. It now stands alongside K-Beauty and K-Food. In this presentation, learn how Korean tea has evolved from royal rituals to inspire a new generation. 

This session will highlight the artisanal craftsmanship involved in producing some of the world’s best green teas as well as the global appeal these teas are now creating. 

Get inspired by a relatively unknown range of teas!

You’ll learn: 

• Why K-Tea is changing the position of Korean tea and its goal to make Korean tea a global symbol of wellness and quality
• Why Korean tea gives a softer energy boost and the craftsmanship behind small-batch hand roasting and minimal processing
• Ways to incorporate Korean tea into your beverage program or menu offerings
• Some of the unknown innovations in Korean tea and packaging, including Korean matcha