Are Iced Teas the Future of the Industry?

Session details:

Iced tea is no longer just a summer refreshment—it's driving the future of the tea industry. From bubble tea cafes to premium ready-to-drink brands, iced tea is capturing younger consumers, pushing creative boundaries, and redefining what tea can be.

Join industry leaders from Krak Boba and HTeaO as they explore the dynamic iced tea landscape and what it means for your business.

This panel will dive into:

• Emerging trends reshaping the iced tea market.
• How milk teas, fruit-forward blends, and boba creations are driving flavor innovation.
• Why Gen Z and Millennial consumers are driving demand for customizable, Instagram-worthy tea experiences.
• The business case for why iced tea represents the growth engine of the tea industry.
• Operational insights from successful tea chains on menu development, sourcing, and scaling.

Whether you're a retailer looking to expand your cold beverage offerings, a café owner considering adding boba to your menu, or an entrepreneur exploring the RTD tea market, this session will equip you with actionable strategies to capitalize on the iced tea boom.