A Fresh Look at Promoting Black Tea Effectively

  • Wednesday, 06/13/2018: 10:00 AM - 11:10 AM
  • Room: S230
  • Session Number:  CS43

Description

Regular black tea is the most underperforming category in the tea industry - and yet - when polled - most consumers say they prefer regular black tea. What can you do to make 'regular' be more interesting and how can we better market the tea most consumed around the globe?

Methodology

* power point
* tasting of black teas
* audience participation

Learning Objectives

1) how to better describe and give tasting notes on black teas
2) how to differentiate between black teas from different regions
3) how to market 'regular' as being 'special' rather than ordinary

Speaker

Shabnam Weber

President
Tea and Herb Association of Canada
Speaker