New Product Innovation Showcase & Awards

Give your new and innovative products the exposure and showcasing they deserve! Enter your new products into the New Product Innovation Awards to compete with the best in the tea industry and get the chance to win the prestigious honor of “The Best” of what’s new in this booming industry.

*Please note: The New Teas category is a showcase-only category - these entries are not awards-eligible.

Entry deadline for the New Product Innovation Awards: May 18th

You must send samples of your products. They must arrive to location by May 16th; your samples will not be returned. These products are also given showcases at World Tea Expo.

SHOWCASE ONLY (Not entering into the Awards):

Entry deadline for the New Product Innovation Showcase: June 1st

Entries for the Showcase will be accepted after June 1st up to onsite, but please note that your products might not be presented in alphabetical order past the June 1st deadline.


*Entry form is for both the Awards and the Showcase.


New Product Innovation Awards Categories:

Tea Brewing (Electric & Manual)

Device that Brews & Dispenses Tea Including English or Asian-style teapots, gaiwans, polycarbonate brewers, press-pots, cold brewers, etc.

Tea Cups & Mugs

Including traditional cups and mugs, travel mugs, ceramic, double wall, electrically warmed, etc. You drink out of it.

Tea Accessories

Includes strainers, tea balls, tea socks, bags, infusers, tea tools, gong fu accessories, teabag squeezers, tongs, timers, teabag rests, canisters. This category is exclusively for items that assist in the brewing or serving of tea but you do not drink from them.

Innovative Packaging

Novel tea product packaging judged on cleverness or uniqueness, representing new design improvements and / or use of novel materials.

Publications & Books

Tea-centric books, magazines, newsletters, manuals, tea-related teaching and training materials.

Tea Gifting, Special Promotions

Tea products packaged and promoted for use as gifts and special promotions: Tea Gift Sets, Holiday Themes, Special Events.


Products created to sweeten, or otherwise enhance enjoyment of tea; honey, special sugars, citrus, milks, flavorings for home use.

Tea Infused Food

Any type of food enhanced with addition of tea; baked goods, confections, novel consumables.

Sustainable Packaging

Environmentally conscious packaging; compostable, recycled/recyclable, biodegradable, non-petroleum inks, etc.

New Teas

Loose or RTD teas, including Bottled Kombucha, introduced after June 2017 World Tea Expo.
Note: All products entered in the New Teas category will be showcased in the New Products Showcase display World Tea Expo 2018 (June), but will Not be tasted or judged in the New Product Awards.