June 10-13, 2019
Conference: June 10-13, 2019
Exhibit Hall: June 11-13, 2019
Las Vegas Convention Center, North Hall

Tea Business Boot Camp Advanced WORKSHOP

Monday, June 10th | 8:00am – 5:00pm

Available a la carte:
Early Bird (through March 7th)                          $595
Advanced (March 8th – May 9th)                      $695
Onsite (May 10th – June 10th)                            $795

Best Value! Get the Tea Guru Pass for just $1,095:
Includes Tea Business Boot Camp Advanced (or Beginner) + Origins Tasting Tour + a Full Conference Pass AND discounted World Tea Academy classes.


Take Your Tea Business Further

You asked, we delivered! Following the success of Tea Business Boot Camp and by popular demand from our students, we have developed Tea Business Boot Camp Advanced* with a more detailed series of tea business-specific courses and mentoring sessions PLUS specialized, focused mentoring with the expert speakers! Tea Business Boot Camp Advanced helps you navigate the complexities of the business world with tools to strengthen and guide your existing tea business to the next level or to develop your start-up business strategy for a successful future.

*You do not have to take Tea Business Bootcamp Beginner to take Tea Business Bootcamp Advanced, but we do advise students who are in the ideation phase or their first few years into their tea business to start with the Beginner Workshop first.


8:00 - 8:30am
Light Breakfast

8:30 - 9:30 am 
The Future of Tea and What You Need to Know
Dan Bolton Editor/Publisher Tea Journey Magazine and STIR, President of Mystic Media Publishing
Christine Kapperman Sr. Content Director, New Hope Network

9:45 - 10:30am  
Regulatory & Legal Concerns
Shabnam Weber President, Tea and Herb Association of Canada
In this session, Shabnam Weber, President of the Tea and Herbal Association of Canada, will walk you through the rules of running your business. You will get an understanding of the importance of the issues that effect you and your company, no matter its size.

• outline of governmentregulations
• how regulations affect your business
• how to navigate your way through understanding the rules

10:45 - 11:30am
Creating an Experience: Key questions to ask yourself when building your brand
Alicia Potter Owner and Founder of Faven Creative
You work so hard on developing your product: the great flavors, the differentiating benefits, the product form. But how much time and energy do you spend on the brand? Where do you even start? Come learn about the importance of branding and packaging along with key questions to ask yourself when you are starting, or evolving, your brand.

11:30am - 12:15pm 
Feeling Growing Pains?
Don Ho Founder/CEO Harmony Tea Bar
To grow, add on or franchise, these are all big questions. Get the answers.

12:15 - 1:15pm
Lunch provided

1:15 - 2:00pm
Finding Your Company’s Defensible Uniqueness
Tera Johnson, Director, Food Finance Institute
This session is designed to help you discover your company’s defensible uniqueness.  It will introduce you to the concept of a business model and the role that defensible uniqueness plays as a foundation for a business model’s success.  

2:15 - 3:00pm
Developing Your Approach to Buying
Kevin Gascoyne Owner, Camellia Sinensis Tea House
At the core of each tea company is crucial activity of choosing tea to buy.   Kevin, a veteran tea taster and buyer, walks us through approaching and analyzing  samples.  He explains what to look for, what to leave and the essentials of selecting teas that connect with your clients. 

3:00 - 5:00pm
Mentoring with Tea Business Boot Camp Advanced Expert Speakers

Led by Kevin Gascoyne Owner, Camellia Sinensis Tea House

Prepare for your Mentoring Session: What are the principal issues your business project is facing currently?

Note down your questions for the experts to make the most of this afternoon’s mentoring session.