June 10-13, 2019
Conference: June 10-13, 2019
Exhibit Hall: June 11-13, 2019
Las Vegas Convention Center, North Hall

Tea Business Boot Camp Beginner WORKSHOP

Monday, June 10th | 8:30am – 5:00pm

A la carte:
Early Bird (through March 7th)                         $495
Advanced (March 8th – May 9th)                      $595
Onsite (May 10th – June 10th)                           $695

Best Value! Get the Tea Guru Pass for just $1,095:
Includes Tea Business Boot Camp Beginner (or Advanced) + a Full Conference Pass + Origins Tasting Tour AND discounted World Tea Academy classes


Attention Recruits, Listen Up!

Are you hoping to join the tea industry or build and grow your new tea business idea?  This dedicated workshop of tea business-specific courses offers the highest quality, in-person training in the industry.  A varied group of successful professionals from the tea world give a series of lectures covering the many facets of this fascinating world.

Whether you are testing your dream or revitalizing a struggling start-up, Bootcamp offers tools for a better understanding of this industry and the nuts and bolts of practical logistics to create a solid foundation for your very own style of tea company.


8:00 - 8:30am
Light Breakfast

Your Emcee/Speaker:
Babette Donaldson Founder, International Tea Sippers Society

8:30 - 9:00 am
Is This Really What You Want to Do?
Kevin Gascoyne Owner, Camellia Sinensis
Starting with the essential question ‘Is this really what you want to do?’   Kevin lays out the romance and realities of being in the tea business and starts to help you build a step by step plan.  A perfect way to start the day.

9:00 - 10:00am
Building Your Business Plan
Tim Smith Chief Leaf, The Tea Smith
This will be the most important part of the session.  Nobody wants to do it but without this roadmap you are sure to get lost and start with no direction or plan.  “Those who fail to plan - plan to fail.” Winston Churchill

10:15 - 11:15am
Finding Your Brand and Making it Work
Daniel Lewis Co-Founder, T By Daniel
Ask Apple how important Branding is? They did what most company struggle with for years. This will be a great start in the right direction.

11:30am - 12:30pm
Brick & Mortar vs. Website: Location vs. Visibility
Michelle Pierce Hamilton Founder, beTeas
You have an online store and are contemplating the next step of a brick and mortar shop. There are key decisions, such location and lease, that will absolutely make or break your business success. Additionally, there are several other hidden land mines the wise small business owner needs to consider and plan for. You will no doubt make mistakes but, let us help you avoid the big ones.  If you are going to do this, you need to be “all in”

12:30 - 1:30pm
Lunch provided

1:30 - 2:30pm
Breaking Even instead of Breaking Bad
Bill Waddington Founder, TeaSource
One of the most asked questions is what do I charge?  Bill will share practical tools and techniques to help you decide where you need to set your prices.

2:45 - 3:45 pm
Build it and They Will Come? Not Always.  Here’s How to Succeed.
Anupa Mueller Owner Eco-Prime Tea
This class will teach new and established tea room owners/managers hot to apply the principles of large business marketing to small businesses to generate revenue on an ongoing basis.  It will provide specifics on developing a customer-focused plan for the year and the steps required to communicate and implement it to get results.

4:00 – 5:00 pm
What You Need to Know about Tea Basics & Tea and Health
Babette Donaldson Founder, International Tea Sippers Society

5:00 - 6:00pm
Networking Cocktail Mixer