Bhavin Shah is Chief Sommelier at the Waterfall Tea Company. He is a well-rounded senior professional with proven leadership capability to run organizations and teams both large and small, including during times of significant industry change. Bhavin’s background includes a unique blend of finance, communications, sales and strategy expertise with a proven track record of executing strategic initiatives across a multitude of industries including Technology and Telecom, Banking as well as the Tea Trade.
Bhavin has had three separate stints working in the tea industry across his 25-year professional career. He started in the tea industry in 1991 when he was a teenager working as an intern for his late Uncle Devan Shah, considered one of the pioneers of the US Tea Trade. During these formidable years he learned firsthand from his uncle the hard work and effort required to starting a tea business in the US. Years later after completing his undergraduate studies, Bhavin rejoined the tea industry working for the established India Tea Importers (ITI). During his time at India Tea Importers, he ran a successful sales and re-branding campaign renaming ITI to International Tea Importers and helping to establish the company as one of the preeminent importers of specialty tea in the United States. During this time he also worked at the award winning Chado Tea Room, learning the ins and outs of managing a successful retail tea shop and also led the development of chadotea.com, one of the first direct to consumer on-line retail tea websites in the US.
Most recently Bhavin, along with his cousin Bianca Shah, has led the restructuring of International Tea Importers following the untimely passing of company founder Devan Shah. After spending 15 months leading the successful restructuring of ITI, Bhavin was named head of Waterfall Tea Company where he will lead the company in all areas from sales to finance and operations.
Bhavin graduated with honors from The College of New Jersey with a dual degree in Business Management and Industrial and Organizational Psychology and earned his MBA from Northwestern University’s Kellogg School of Management. He is also a graduate of AT&T’s Financial Leadership Program, one of the premier finance and accounting rotational training programs in the country. Bhavin has successfully completed the Tea Sommelier class as well as STI’s Level I and II courses. Bhavin resides in Jacksonville Florida with his wife and three kids.