Nicole began her career serving as an online problem solver to multiple business acquaintances who sought her assistance in managing their company’s online presence. Since then, Nicole has successfully utilized her BA in Communications and Psychology to accumulate over 14 years’ experience in project management, marketing, social media, content curation, organizational and talent development. She finds success in locating the heartbeat of a digital audience and captivating them with authentic and timely content. Her passion lies in developing and executing campaigns that focus on building relationships with users through a strategically curated material. She not only breathes life into a brands story but does so in a way that connects with the audience, brings about user happiness and generates an impulse to act. In addition to her love for social media, Nicole has a deep passion for tea and is a graduate of the World Tea Academy as a Certified Tea Professional.