The Tea Wars: Launching a RTD Tea in the USA
- Tuesday, 06/13/2017: 10:15 AM - 11:15 AM
- Room: N234
- Session Number:
As consumer preferences are shifting to healthier beverages, tea is increasingly the beverage of choice! Thanks to the growth of the tea category, both new and established companies are jumping into the RTD tea category. The increased investments in new and existing brands are creating a “Tea War” at retail as marketers fight to establish brands and build market share.
1. Key considerations in getting your tea bottled and shelf ready.
2. How to get your product onto the shelf in main channels.
3. Connecting with consumers and building your brand.