World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall
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Turning Your Passion Into a Tea Vocation

  • Tuesday, 06/13/2017: 1:30 PM - 2:30 PM
  • Room: N234
  • Session Number:  CS54

Description

Tea is more than a commodity; tea is a lifestyle. Today's tea renaissance is infused with teaists who turned their passion into a vocation. None of these modern tea pioneers received degrees in teaology. So how did they know what path to follow as they created their successful tea businesses? Bruce Richardson has been a student of tea for over 25 years and he has coached hundreds of budding tea entrepreneurs as they found their unique ways of tea. This class will challenge you to look deeply into your tea life as you match your talents with the opportunities that await you in a career steeped in tea.

Learning Objectives

During this class, students will…
1. Survey successful business models in the worldwide retail tea marketplace.
2. Evaluate their pre-conceived tea business dreams and goals.
3. Consider the start-up costs for a new tea business.
4. Discover how lifelong learning is an integral part of any successful business model.
5. Craft a plan that matches their skills with their community’s potential tea culture.

Speaker

BRUCE RICHARDSON

OWNER
ELMWOOD INN FINE TEAS/BENJAMIN PRESS
Speaker