World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall
Register

Tea Media Roundtable: Meet & Learn from Top Tea Editors

  • Wednesday, 06/14/2017: 8:30 AM - 10:00 AM
  • Room: N233
  • Session Number:  CS17

Description

Are you looking to generate publicity in the trade press or on a blog for your tea business? Have you tried to do it yourself, but you’re not quite getting the results you desire? Perhaps you have a PR professional and are generating some great attention in the press. But more than likely you don’t have a PR pro on staff and are attempting a campaign yourself – guerilla marketing style – and not getting results. Here’s your answer! In this one-of-a-kind learning experience – a meet-and-greet that’s done “speed dating-style” – you’ll hear directly from top editors and industry writers.

Learning Objectives

These journalists will give an overview about their media outlet and the types of stories they like to cover. They’ll give insights on how to best approach them and pitch stories. You’ll learn bad PR (mistakes to avoid) and good PR (the right way to build a relationship with an editor, journalist or blogger). And you’ll get valuable insights that will help your organization generate publicity now and in the future. But most importantly, you’ll be able to ask them questions face-to-face in an intimate roundtable setting. Indeed, PR can build the image and credibility of your organization, reach your target audiences, support search engine visibility, and make you stand out from your competitors.

Speakers

AARON KIEL

OWNER
AK PR GROUP
Moderator

Anna Wolfe

Editor
The Gourmet Retailer
Speaker

Christine Kapperman

Editor in Chief, Natural Foods Merchandiser
New Hope Natural Media
Speaker

Crystal Petrello

Nutrition Correspondent, FOX TV Las Vegas, President of the NV Dietetic Assoc.
Fox TV
Speaker

GAIL GASTELU

OWNER/PUBLISHER
THE TEA HOUSE TIMES, LLC
Speaker

JAN WEIGEL

PUBLISHER
FRESH CUP MAGAZINE
Speaker

LINDA GAYLARD

BLOGGER
THE TEA STYLIST BLOG
Speaker

LORNA REEVES

EDITOR
TEATIME MAGAZINE
Speaker

Neil McRitchie

Publisher & Managing Director Bell Publishing
Tea & Coffee Trade Journal
Speaker