World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall
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How to Sell & Market Green Teas: The Right Way, The Better Way

  • Wednesday, 06/14/2017: 8:30 AM - 10:00 AM
  • Room: N247
  • Session Number:  FT04

Description

Focused Tasting: Green teas pose a marketing challenge: their natural simplicity attracts consumers, yet these same consumers may find bland or weak flavors. How do we reconcile this genuine interest with flavor that sometimes disappoints? Tea consumers may talk “green,” but are apt to drink raspberry or strawberry green teas. When juxtaposed this way, how do we present straight green teas in the context they deserve? How do we establish benchmark green teas at various price levels? Fresh 2017 spring green teas will be presented for visual inspection and cupping, to illustrate the relationship between leaf form and taste, and to gain insights into the tea maker’s intent.

Learning Objectives

Attendees of this tasting session will learn:
1. How to calibrate expectations of Chinese green teas to taste and price and assess value.
2. How to identify Chinese green tea flavor profiles and leaf styles.
3. To build a framework for building appreciation of this minimalist category.

Speaker

LYDIA KUNG

PRODUCT MANAGER
VERILEAF
Speaker