World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

The Tea Wars: Launching a RTD Tea in the USA

  • Tuesday, 06/13/2017: 10:15 AM - 11:15 AM
  • Room: N234
  • Session Number:  CS34


As consumer preferences are shifting to healthier beverages, tea is increasingly the beverage of choice!  Thanks to the growth of the tea category, both new and established companies are jumping into the RTD tea category.   The increased investments in new and existing brands are creating a “Tea War”  at retail as marketers fight to establish brands and build market share. 


Learning Objectives

1. Key considerations in getting your tea bottled and shelf ready.
2. How to get your product onto the shelf in main channels.
3. Connecting with consumers and building your brand.


James Hoagland

Chief Operating Officer
Ito En (North America) Inc.