World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall
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Tea Diplomacy - a new word coined by Confederation of Indian Industries.

  • Thursday, 06/15/2017: 11:30 AM - 12:30 PM
  • Room: N239
  • Session Number:  CS40

Description

Tea diplomacy is a subject evolving with time where the labour intensive industry need sharper and modern tools to keep this beverage at par with other competitive products like coffee and other herbal drinks which are fast becoming healthy beverages.

Learning Objectives

World Tea Expo being the most professionally organised show attracts most intelligent band of people from industry world over who come to hone their already acquired skills to market this healthy beverage. Every aspect of cultivation, manufacture and marketing are needed to be known by vendors to increase their chances of success in this very fast developing and spreading industry continent wise. History has become an important tool in allowing vendors to formulate their strategies in the face of fierce competition as well as newer ways to attract and motivate consumers and earn their loyalty for repeat sale and steady clientele. Tea Diplomacy is an important tool to teach such skills and being the newest subject has many facets to cover and develop newer ways to tell stories which is the most important tool of marketing of any food item - especially tea since it is nature's second largest drink and probably oldest almost akin to alcohol which is not as good as tea itself in the long.

Speakers

JASON MCDONALD

VICE PRESIDENT
THE HAWAIÆI MEDICINAL TEA & HERB COOPERATIVE
Speaker

Rajiv Lochan

CEO
Lochan Tea Limited
Speaker