The Secret Every Tea Seller needs to know to Sell to Millennials
- Thursday, 06/15/2017: 11:30 AM - 12:30 PM
- Room: N233
- Session Number:
Create a tea that is worth sharing.
Develop a brand that is worth spreading.
With more than 80 Million in their ranks, the Millennials are the largest generation in American
history, outstripping Gen X by a land slide and even beating the Baby Boomers by one million.
Their direct buying power is projected at $200+ billion, and their indirect buying influence is
estimated to be over one trillion dollars. And finally their greatest contribution to the beverage
world is their endless thirst for specialty teas.
However, to win their heart and wallet share require more than just a Twitter account and a
few Pinterest posts. Millennials demand transparency. They crave adventure. They want brands
that entertain them. Ultimately Millennials want brands that tell an authentic story that reflects
who they are and what they value.
This 60 Minute Seminar is divided into three sections:
(1) The Myths of Millennials.
(2) Who they are and what are their values.
(3) The secret of branding: telling an authentic story.