World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

The Secret Every Tea Seller needs to know to Sell to Millennials

  • Thursday, 06/15/2017: 11:30 AM - 12:30 PM
  • Room: N233
  • Session Number:  CS22


Create a tea that is worth sharing.

Develop a brand that is worth spreading.

With more than 80 Million in their ranks, the Millennials are the largest generation in American

history, outstripping Gen X by a land slide and even beating the Baby Boomers by one million.

Their direct buying power is projected at $200+ billion, and their indirect buying influence is

estimated to be over one trillion dollars. And finally their greatest contribution to the beverage

world is their endless thirst for specialty teas.

However, to win their heart and wallet share require more than just a Twitter account and a

few Pinterest posts. Millennials demand transparency. They crave adventure. They want brands

that entertain them. Ultimately Millennials want brands that tell an authentic story that reflects

who they are and what they value.

Learning Objectives

This 60 Minute Seminar is divided into three sections:
(1) The Myths of Millennials.
(2) Who they are and what are their values.
(3) The secret of branding: telling an authentic story.


Greg Lui

VP of Product Development & Marketing
Garden to Cup Organics