World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

Labeling & Claims for Tea Products-Insight from the Field

  • Thursday, 06/15/2017: 10:15 AM - 11:15 AM
  • Room: N237
  • Session Number:  CS25


Competition for customers in the tea marketplace is at an all-time high and companies are always looking for ways to tout their products and set them apart from their competition. However, the labeling, marketing, and advertising of products is also under more scrutiny than ever before – governmental regulators, consumer action groups, local prosecutors, and class plaintiff lawyers are scouring the shelves for products that are making outrageous or otherwise impermissible claims.

Learning Objectives

This session will focus on the new revisions to the labeling regulations and the parameters for making permissible claims, including:

• 2016 Labeling Regulations – The FDA announced revisions to the federal labeling regulations which became effective in July of 2016. Companies have 2-3 years to be in compliance with the new revisions, depending on total annual sales. While some of the formatting changes have received much attention, some of the other changes to the regulations may have an even greater impact on the claims that companies can make. Factors that may influence when those changes should be made will be discussed.
• Targeted Claims – Plaintiff lawyers in California and other states have flooded the courthouses with class action lawsuits over claims like “All Natural”, “Antioxidant-Rich”, or “No Added Sugar”. This session will address some of the most targeted claims and some tips for staying out of the courtroom.
• Substantiation of Claims – All material claims made regarding products must be substantiated by “competent and reliable scientific evidence”. But what does that mean? How much science is actually needed? The standards of science required by the FDA and the FTC will be discussed


Justin Prochnow

Co-Chair Food, Beverage & Agribusiness Practice
Greenberg Traurig