World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

Tea Insights from the Natural, Specialty, & Conventional Channels

  • Tuesday, 06/13/2017: 8:30 AM - 10:00 AM
  • Room: N233
  • Session Number:  CS14


Overall tea sales across the Natural, Specialty, and Conventional Channels exceed $5 Billion in 2016, an increase of 5% over the previous year!  Do you know what types of products are driving this large and growing segment of the store?  Join SPINS for an in-depth look at retail sales trends in tea, including growth rates for some of the more vibrant teas and herbals, such as Rooibos, Yerba Mate, Green Tea, Kombucha and others.  This session will have an extra focus on Natural and Specialty teas.  Using this type of 'fresh from the field' market data helps beverage brands and tea retailers evolve new strategies for existing products while seeking out future opportunities within the entire tea category.

Learning Objectives

Identify retail sales trends for various tea subcategories, across channels
Learn about emerging trends just gaining traction in the Natural and Specialty Channels
Find out what items are gaining critical mass as they become mainstream


Jason Loughrin

Spins LLC