World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

Drink, Cook, Eat: A Modern Take on the Love of Matcha

  • Wednesday, 06/14/2017: 10:15 AM - 11:15 AM
  • Room: N238
  • Session Number:  CS04


Matcha, the famed Japanese green tea powder traditionally used in the tea ceremony is fast becoming a staple ingredient in the modern kitchen pantry. Celebrated for its delicious umami taste and antioxidant rich benefits, the finely milled Matcha powder offers the full vitality of the tea leaf as it is fully consumed. Complex and bold in flavor, Matcha adds an exciting and new dimension to any culinary dish.

Learning Objectives

Learn more about Matcha
How to use it in your kitchen
How to add a new dimension to your dishes


Rona Tison

Senio V.P. Corporate Relations
ITO EN, North America Inc.