World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

Sustainable Branding: What aspects of selling tea can defy generational stereotypes?

  • Tuesday, 06/13/2017: 11:30 AM - 12:30 PM
  • Room: N233
  • Session Number:  CS15


One of the greatest strengths of tea marketing is diversity. Not only culturally but also generationally and genderally. So, is the current trend to target market specific demographics compromising what is the most valuable advantage tea has over any other beverage (except water)? How can you build a more sustainable marketing program by making your message more inclusive? Participate in our mini-study of generational hot topics and consider how they might work for you. What messages and language of tea cross over the abstract segments of generational buying habits? Then repeat this exercise with your own team to hone your sales programs as you: Identify your most important trans-generational marketing messages

Learning Objectives

Re-evaluate your marketing program to be more inclusive.
Question age and gender bias in your marketing. Is it helping or hurting you?
Remove negative marketing & replace with positive statements about your brand.
Cultivate more inclusive marketing for a more sustainable future.


Babette Donaldson

International Tea Sippers Society