World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall

Strategies for Success: How to Find Your Niche in a Crowded Marketplace.

  • Tuesday, 06/13/2017: 10:15 AM - 11:15 AM
  • Room: N242
  • Session Number:  CS06


The good news is that tea is exploding! The US Tea market is approaching $20 billion, 87% of millennials consider themselves tea drinkers and 1.5 BILLION cups are consumed each week in the US. The bad news is that the secret is out, competition is fierce and new players are entering the market each week. This session is for the fearless entrepreneur pursuing their passion, medium sized businesses planning for growth, and established corporations innovating to respond to market demands.

Learning Objectives

1. Survey key trends that are shaping the future of the US Specialty Tea Market.
2. Discover best practices and lessons learned from more than a decade building tea businesses from Startups to Starbucks.
3. Explore the unique approaches behind some of today’s most successful tea companies, and find your own patch of blue water in a red ocean.


Charlie Cain

Principal & Executive Consultant
Building Oz