What Moves the Needle in Retail, What is True New Innovations & Trends
- Tuesday, 06/13/2017: 1:30 PM - 2:30 PM
- Room: N233
- Session Number:
This topic that offers a much more realistic definition of product innovations with specifics on what tea products in the past few years have increased drinking occasions. The tea category is criticized for copy-cat blending and dated formats... recently a "tea in a spray can" was touted as innovative, but what is happening is minor changes in packaging and blends that are from building a broader base. True innovation like the "shaken tea" campaign at Starbucks that brought a 29% increase in Teavana iced tea sales and the first organic, fair trade green tea at Wendy's 6,000 locations along with the Argo Tea - Einstein Bagel - Caribou Coffee (tri-branded stores) are genuine innovations that have greatly increased tea consumption at the expense of cola and juices and to some extent coffee.... all positive news for the tea industry.
Learning ObjectivesThe current tea trends. What to be looking for. What is developing in packaging.