The Kosher Niche Market: Your Competitive Edge
- Tuesday, 06/13/2017: 1:30 PM - 2:30 PM
- Room: N237
- Session Number:
The demand for kosher products is on the rise; there are 12,350,000 kosher consumers in the US, alone, with nearly 80% of all kosher food sales attributed to outside the “traditional” Jewish market. Kosher’s appeal to diverse ethnic groups, vegetarians and vegans, those with specific health concerns such as lactose, gluten and shellfish intolerance--in addition to its perceived mark of quality and added value--are contributing factors to its effectiveness as a global marketing tool.
•Kosher basics, stats, and to whom Kosher appeals
•Requirements for and main issues of Kosher tea production
•The Kosher Certification process and how the Kosher symbol inspires confidence in the end user client