World Tea Expo
Pre-Conference: June 11-14, 2018
Conference & Expo: June 12-14, 2018
Las Vegas Convention Center, South Hall
Register

Tea Media Roundtable: Meet & Learn from Top Tea Editors


Wednesday, 06/14/2017: 8:30 AM - 10:00 AM
Room: N233
Session Number: CS17
Tracks: Trends, Finance, Business Development


Description:
Are you looking to generate publicity in the trade press or on a blog for your tea business? Have you tried to do it yourself, but you’re not quite getting the results you desire? Perhaps you have a PR professional and are generating some great attention in the press. But more than likely you don’t have a PR pro on staff and are attempting a campaign yourself – guerilla marketing style – and not getting results. Here’s your answer! In this one-of-a-kind learning experience – a meet-and-greet that’s done “speed dating-style” – you’ll hear directly from top editors and industry writers.

Learning Objectives:
These journalists will give an overview about their media outlet and the types of stories they like to cover. They’ll give insights on how to best approach them and pitch stories. You’ll learn bad PR (mistakes to avoid) and good PR (the right way to build a relationship with an editor, journalist or blogger). And you’ll get valuable insights that will help your organization generate publicity now and in the future. But most importantly, you’ll be able to ask them questions face-to-face in an intimate roundtable setting. Indeed, PR can build the image and credibility of your organization, reach your target audiences, support search engine visibility, and make you stand out from your competitors.

Moderator:
AARON KIEL
OWNER
AK PR GROUP

Speakers:
Gail Gastelu
Owner/Publisher
The Tea House Times, LLC

Linda Gaylard
Tea Sommelier
The Tea Stylist Blog

Christine Kapperman
Editor in Chief, Natural Foods Merchandiser
New Hope Natural Media

Neil McRitchie
Publisher & Managing Director Bell Publishing
Tea & Coffee Trade Journal

Crystal Petrello
Nutrition Correspondent, FOX TV Las Vegas, President of the NV Dietetic Assoc.
Fox TV
Speaker

Lorna Reeves
Editor
Teatime Magazine

Jan Weigel
Publisher
Fresh Cup Magazine

Anna Wolfe
Editor
The Gourmet Retailer