Brian is the founder of the Sage Group®,a business publisher, think-tank and consultancy focused upon the specialty tea and natural products industries. Brian was the first tea blend master and tea buyer for Whole Foods Market, the world’s largest natural foods retailer and he has been a top-rated speaker at the annual World Tea Expo. He is widely quoted; his insights have been showcased in articles in both consumer and business publications, including Newsweek, The Economist, and Nutrition Business Journal. He also has unique hands-on experience at the retail level, having owned one of North America’s premier tea shops/cafés for many years, and has pioneered numerous retail and foodservice merchandising, marketing, and training methodologies. In addition to producing many specialty tea beverages, Brian was a recognized leader as the energy-tea category emerged during the 1980- 90’s, from the development of new flavor/active ingredient combinations to unique extensions of traditional marketing concepts.