| Jan. 3, 2008, World Tea Expo announces most innovative Education Program to date |
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NEWS RELEASE
CONTACT: Jacquelyn Clair For Immediate Release
World Tea Expo announces most innovative Education Program to date. “World Tea Expo’s attendance has grown an average of nearly 40 percent per year since our inception in 2003 and the educational needs of the attendees has changed significantly,” stated Kim Jage, VP of Sales & Marketing for the World Tea Expo. “Whether the attendee is a new tea room owner or a research scientist from a Fortune 500 company, the Expo is committed to providing the most relevant, exciting and useful educational tools to ensure their professional success.” Core Conference Program Central to the Expo’s Educational Program is the Core Conference comprised of 36 sessions and 6 Focused Tastings from important growing regions in the world, including for the first-time ever Hawaii. In addition, two brand new components added in 2008 include the Skill-Building Workshops and Super Workshops. The three individual Skill-Building Workshops offered are Blending, Cupping and Brewing/Serving Tea. Each is a 3-hour, intensive, hands-on training led by top industry professionals. Stacie Woods, Director of Education noted, “The limited class size and team-teaching environment created will help aspiring tea professionals hone their mastery of these core skills.” The Super Workshops will be offered in the afternoons, creating a relaxed environment to enjoy the two sessions: Tea & Chocolate Pairing led by Pearl Dexter, Publisher of TEA A Magazine®; and The Way of Tea, with the Grand Master of the Ura Senke Foundation from Japan teaching attendees the art and practice of the Japanese Tea Ceremony. New Business Boot Camp The New Business Boot Camp (NBBC), held the two days prior to the Expo, May 28 – 29, 2008, will feature 16-hours of intensive, hands-on sessions designed especially for new and aspiring tea room owners, as well as unique and exciting micro-networking opportunities. The inclusive program will feature small class sizes to maximize the student-teacher interaction and covers critical topics such as: Tea 101; Strategic Planning; Marketing & Building Your Customer Base; and Using Technology To Manage Your Tea Room. The NBBC faculty represents some of the top teachers in their respective subjects, such as Jane Pettigrew, “The First Lady of Tea”, and Bruce Richardson, Owner, Elmwood Fine Teas and Benjamin Press. Executive & Technical Series Designed specifically for the top executives, research scientists, product formulators and ingredient managers of major consumer-products companies, the Executive & Technical Series (ETS) will lead-off with a data-packed never-seen-before Super Data Session featuring stats, forecasts and trend-analyses from Mintel®, SPINS®, UK-based Canadean, and the International Tea Committee. “Tea is being used as an ingredient in an unprecedented number of new consumer products outside the realm of hot and cold beverages,” said Autumn White, senior market analyst for Sage Group, publisher of the Specialty Tea is “Hot” Report® and soon to be released Tea Ingredients Annual. “In addition to record levels of tea-based beverage products being introduced to the marketplace, tea is being incorporated into personal care products, functional foods and even pet products to leverage the healthy, nutritive properties of Camellia sinensis (tea),” notes White. Additionally involved in the two-day ETS will be natural products-industry veterans and experts Loren Israelsen, Executive Director of the United Natural Products Association; Rob McCaleb, President of the Herb Research Foundation; and Mark Blumenthal, Founder of the American Botanical Council. “We are excited to offer this level of content to meet the needs of the major companies coming to the Expo each year,” commented Jage. For more information on the World Tea Expo, including a full listing of events and seminars, new features for 2008, a floor plan and an interactive exhibitor directory, visit www.worldteaexpo.com. # # # The World Tea Expo is a robust marketplace that brings together hundreds of new products, the latest industry innovations and relevant, cutting-edge educational sessions, providing tea professionals with a one-stop opportunity to help drive their business, fuel industry growth and encourage further exploration of the art and science of tea. As the first and fastest growing North American trade show dedicated solely to the tea industry—the World Tea Expo attracts more than 4,500 leading tea professionals, merchandisers, R&D executives, scientists and entrepreneurs annually. The World Tea Expo is produced by SFG Group LLC, headquartered in Las Vegas, NV. For more information, visit www.worldteaexpo.com. |
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