--Trends, Business, Tastings, Pairings: it’s all in the largest conference program ever at the World Tea Expo 2007-- 

Las Vegas, NV, December 14, 2006—The World Tea Expo has just announced its conference program for 2007.  With more than 50 workshops and seminars, 30,000 net square feet of exhibit space, 300 exhibitors, and over 5,000 buyers expected, the World Tea Expo is the nation’s premier marketplace for tea.  The Expo will take place at the Georgia World Congress Center in Atlanta, June 9, 10, and 11. 

Biggest Conference Program Ever
This is the most expansive program the World Tea Expo has ever offered, with several defined tracks so attendees can get the most out of the conference and find exactly what suits their interests. Tracks include: Mover and Shaker, Small Business Merchandising, Tea & Health, Business Management, Food Service Solutions, Sales & Marketing, Tea Knowledge, Focused Tastings, and Tea & Food Pairings. 

The three-day program features panel discussions including “Tea Room Survivors;” seminars such as “Super Trends: What’s New and What’s Next” presented by Mintel and “Specialty Packaging Strategies to Increase Sales;” a special workshop, “The Way of Tea” presented by the Ura Senke Foundation; and many more.  A series of focused tastings will feature specific growing regions including India, Nepal, Sri Lanka, and Zheijiang, China. Additionally, the Specialty Tea Institute will be holding certification classes in conjunction with the World Tea Expo on June 12 & 13.  Members of the tea trade can’t afford to miss this invaluable and exciting educational program.    

A Lineup of Experts
Phil Lempert, Supermarket Guru® and food editor and on-air correspondent for NBC's TODAY Show, will deliver the keynote address on opening night.  Just a few of the many other notable speakers in the lineup include Brian Keating, publisher of the Specialty Tea is “Hot” Report (tm); Jeffrey Klineman of Beverage Spectrum, Judith Princz of Progressive Grocer, and Mike Ferguson, Chief of Staff of the Specialty Coffee Association of America.  

Registration for the World Tea Expo is open now.  Registrants will save 40% by registering before January 26, and 20% before March 30.  

To register or to find more information on the World Tea Expo, including the floor plan, an interactive directory of exhibitors, and a full listing of events and seminars, visit the website, www.worldteaexpo.com. 

Media Contact: Jennifer Anderson or Stephanie Teuwen,Teuwen One Image: 212-244-0622 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , This e-mail address is being protected from spam bots, you need JavaScript enabled to view it