NEWS RELEASE

April 8, 2008

CONTACT:

Jacquelyn Clair

Marketing Design Group

Phone: 619.298.1445 x106

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For Immediate Release

Hundreds of tea and tea-related products debuting atWorld Tea Expo®

Las Vegas, NV——Leading suppliers to the tea industry will be launching hundreds of

innovative new products at the World Tea Expo®, May 30 - June 1, 2008. Attendees can

expect to see fresh and exciting beverage and non-beverage tea products from around

the world—from unique new tea flavors and specialty products, style-setting glassware

and ceramics, to must-have tea gifts and accessories. The new products will be

conveniently showcased at the 2nd annual New Product Pavilion where buyers can get

a first look at everything innovative, refreshing and new. With phenomenal category

growth and more than 3,095 non-food products with tea as an ingredient launching in

2007 (reported by the Mintel Global New Products Database), 2008 promises to be the

best year yet.

According to Kim Jage, vice president of marketing, “if you are in the industry, there is no better buying strategy than World Tea Expo®—where you can see, taste, smell and learn about all the specialty, premium tea and tea-related products under one roof. The

industry has seen extraordinary growth in recent years, so it’s no wonder we have been

inundated with new product entries from all tea categories.”

Notable product launches in the Ready-to-Drink (RTD) category—one of the fastest

growing categories in the market—include Healthy Innovations’ VidaTea, the first

sparkling green tea sweetened with organic agave nectar. VidaTea is all natural and

enhanced with a super antioxidant formula of vitamins that may boost the immune

system, neutralize free radicals and hydrate the skin from the inside out. Additionally,

Golden Star will introduce its much-anticipated White Jasmine Sparkling Tea. This

nonalcoholic sparkling tea has a lingering cycle of complex flavors that results from a

unique fermentation process developed by the Golden Star Tea Company. The delicate

flavors pair well with all kinds of food, and will certainly make a lasting impression.

Sure to excite the food service and grocery markets, red espresso™ will debut the

world’s first tea espresso—a rich-tasting espresso shot coated with saffron crema. red

espresso™ is the naturally caffeine-free, antioxidant-rich basis for a range of delicious

coffee-style drinks. Maruei Inc. will also create buzz for this category with Matcha Late,

a blend of stone milled premium green tea leaves with sugar and dry milk powder. It can

be served hot or cold and can be used in cooking to flavor foods such as ice cream,

cakes and pudding. Furthermore, Sencha Naturals will succeed its popular Green Tea

Mints, with its new Sencha Green Tea Bars. These masterful blends combine fair trade

teas, fruit extracts and botanicals to produce truly unique flavors that include Original,

Delicate Pear® and Lively Lemongrass™.

Red & Green Company and Tracey Stern Salontea will introduce new tea lines from

their already distinguished tea portfolios. Red & Green Company’s Organic Line is a

spring harvest organic tea freshly picked at early season, with the mountain dew evenly

absorbed by the tea leaves. As with all Red & Green Company teas, Organic Line teas

are brought to the full-rich aroma and have fresh characteristics, full body aftertaste and

beautiful presentation. The Slimming Beauty, by Tracy Stern Salontea, is the perfect

blend of loose green tea leaves, cassis yerba mate, orange tree flowers, black tea,

passion fruit flower and guarana. It is a grand introduction to the world of health and

beauty. Plus, Jayonne Foods, Inc. has added new flavors to its All Natural Fruit Teas.

The new Citron (Yuzo) and Ginger flavors can be used as a tea, spread or marinade.

Tea-related gifts and accessories will also top the must-see list, with Berkeley Square

London’s White Tea Eau de Toilette and Shea Butter Soap-in-a-Tin. The white tea

1920 fragrance is an elegant fusion of fresh tea top notes with lemon zest on a heart of

gardenia, mujuet, rose, lavender and clarysage. The shea butter soap is triple milled to

create a smooth, deeply moisturizing soap, enriched with white tea. And nothing says

thank you like a Royal Thank You Teacup Card by Kimberly Shaw Graphics. These

affordable teacup cards are elegantly illustrated and contain their own teabags.

For more information on the World Tea Expo®, including a list of new products, product

images, event and seminar listings, new features for 2008, a floor plan and an interactive

exhibitor directory, visit www.worldteaexpo.com.