About Us

SFG Group LLC dba World Tea Expo launched the first ever trade show dedicated solely to the tea industry in North America, March of 2003. The trade show, Take Me 2 Tea, was held in Las Vegas, Nevada and hosted 65 companies with over 1200 attendees. After growing more than 200% over two years, Take Me 2 Tea Expo was re-branded to World Tea Expo in order to more accurately reflect the growth, scope and position of the trade show in this global industry. Today, the World Tea Expo was recognized by third-party validate, Tradeshow Week Magazine, as one of the fastest 50 growing trade shows in North America in years 2006, 2008 and 2009.

SFG Group expanded the World Tea brand which now includes World Tea Expo, World Tea News, World Tea Webinars, World Tea Ratings and the World Tea Championship.

SFG Group LLC is a Nevada-based Limited Liability Company incorporated to produce events and conferences. For more information, please contact George Jage at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Affiliations

We are proud to be a member of the following organizations:

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Management Team

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George Jage – President & Co-Founder
Prior to joining the tea industry, George Jage honed his convention and business acumen when he headed the operations for the launch of a successful apparel trade show in 1993.. In 2003, George launched the Take Me 2 Tea, the nation’s first tradeshow devoted solely to the tea industry. The result has been a fast-growing industry mirrored and fueled by this fast-growing trade show, twice recognized by the industry as one of the Fastest 50 growing events in North America. In 2005, the Expo was re-branded as the World Tea Expo to more accurately reflect its position in the international tea industry.

George is an active member of numerous business groups, including the Society of Independent Show Organizers, the International Association of Exhibit Managers, and the Young Entrepreneurs Organization. He also served on the Advisory Board of the Specialty Tea Institute along with being its 2006 Symposium Chair. In 2004, he was named as one of Tradeshow Week’s “Next Generation of Leaders.”

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Kim Jage – V. P. Sales & Marketing
Prior to World Tea Expo, Kim held senior sales positions at companies in N.Y.C., New York. The focus of her 15 years experience developed from launching start- up companies and restructuring established internal sales and marketing systems. She provides a solid track record of performance in both areas. She is also the sole founder of two other companies.

With a B.A. in International Politics from Hofstra University, Kim was afforded the opportunity to backpack through 13 different countries in Western Europe while studying the EU. Since then she traveled through Eastern Europe as well as Kenya, Tanzania, Egypt, Jordan, Thailand and China- where, of-course, she fell in love with tea.

Stacie Woods

Stacie Woods – Director of Conferences
Prior to joining the World Tea Expo team, Stacie was Director of Educational Programs for the Specialty Coffee Association of America (SCAA) in Long Beach, California for nine years. Her primary focus in this role was the management of educational seminars & hands-on workshops for SCAA’s annual conference and at non-conference venues. Further responsibilities included management of association meetings & events including site visits to coffee producing and consuming countries. Stacie helped establish the Roasters Guild, a trade guild of the SCAA dedicated to the craft of coffee roasting. Originally from California, she earned her B.S. in Marketing from Woodbury University in Burbank, CA. She moved to Las Vegas in 2003 with her husband Brian.  Stacie and Brian have two children, Tanner 3 1/2 and Abby 15 months.