Stay in Front of Your Buyers

Despite the economy, 96% of senior executives attend their industry's trade show to keep up-to-date with industry trends, see new products and to maintain and build relationships. 1

If your business is tea or related products, World Tea Expo is your industry show.

blockquote_startThe World Tea Expo is the single best source for tea products and information that our family have attended or exhibited in the U.S. or Europe during our 26 years in business. blockquote_end
Ric Brecheisen, Passport Tea & Coffee, Scottsdale, AZ

blockquote_startThis event is the center of the tea industry.blockquote_end 2009 Expo Attendee

Tea and related product buyers will be at the Expo. If you sell to these buyers, exhibiting will keep you connected, secure your brand visibility, showcase your products, generate qualified leads and drive sales.

 

Drive Future Sales

Generally, 60% of all sales from show leads close more than seven months following an event. More striking is that over 40% of sales close more than a year following an event.2

At World Tea Expo, 76% of attendees have buying authority. 70% come to the show to place purchase orders but 88% come to gather information on new products which they intend to purchase in the future.

Exhibiting at World Tea Expo provides an unparalleled opportunity to drive sales quickly and throughout the year. Not exhibiting provides an unparalleled opportunity to lose significant market share to your competitor within that same year.

 

Size Doesn't Matter - It's Quality that Counts

In 2009 World Tea Expo attendance dropped due to the economy and the Swine flu break out from 4,632 in 2008 to 3,482 - yet business boomed. That's because senior executives, those that had buying authority, still attended; they just didn't bring their staff. Smaller attendance meant buyers weren't struggling for face time with exhibitors and could spend quality time determining their spend.

blockquote_start The WTE did a great job of bringing out the buyers in a challenging market. The traffic was solid and when compared to other trade shows the attrition was less noticeable. This was due to the quality and focus of the attendees.blockquote_end John Chaffey, Metropolitan Tea

The 2010 Expo expects 4,000 attendees. With its co-location with the Natural MarketPlace show, total attendance will exceed 8,000 retailers. (But we're still fond of quality over quantity)

1,2 Tradeshow Week, The Value of Conventions & Tradeshows in a Recession

Click here for the Exhibitor Prospectus