For Immediate Release
ak PR group
World Tea Expo Heightens the tea ‘explosion’ this june
Tea’s Market Uprising Builds Through a Bevy of Exhibitors, New Products and
Expert-led Sessions at the Las Vegas Convention Center, Las Vegas, Nev., June 7- 9
LAS VEGAS, Nev. (Jan. 15, 2013) — World Tea Expo is setting the pace for the tea “explosion” that’s building in the marketplace, especially in North America. The upcoming Expo, June 7-9 at the Las Vegas Convention Center in Las Vegas, Nev., is the most prominent annual event for the tea industry. It gathers thousands of professionals for a packed three-day platform of new tea products, educational sessions, workshops and business-growing activities. Conference details – including an early-bird registration deadline of Feb. 21 – are available at www.WorldTeaExpo.com.
"Tea is on fire with consumers and World Tea Expo is ‘the big bang’ that keeps fueling businesses, helping them profit and grow from tea,” says George Jage, founder and director of World Tea Media, organizer of World Tea Expo and the co-located Healthy Beverage Expo. “We’re seeing more and more successful products on the shelf and online; the industry further focusing on quality; additional retail establishments springing up; and consumers learning about tea, enjoying its health benefits and appreciating its variations, complexities and cultural distinctions.”
Kim Jage, marketing and sales director, World Tea Media, notes, “Tea is more than 5,000 years old but it’s still new for many, evolving and winning-over new customers in the market. The industry is creating fresh trends, reaching multi-generational audiences and experimenting with infusions, blends and tea types. World Tea Expo showcases these innovations and ‘what’s next’ in tea, teaching the industry how to capitalize on all the unique opportunities – through in-depth training sessions, industry experts and a dynamic exhibit floor that gathers the global industry. Together, we’re contributing to tea’s rise.”
Overall, World Tea Expo covers every facet of the tea ‘explosion,’ while attracting top businesses from more than 50 countries for a product-filled exhibit hall, insightful learning sessions and plentiful networking opportunities. Delegates gain extensive product knowledge, connect with peers, visit more than 200 exposition booths and experience 200+ tea product unveilings.
Highlights of the annual World Tea Expo include: the 2013 World Tea Expo Best New Product Awards; the 2013 Tea Infusion Challenge; the North American Tea Championship Winners Tasting Circle; the Wu-Wo Tea Ceremony; the New Business Boot Camp; a World Origin Tasting Tour; Core Conference Seminars; Executive & Technical Content; as well as Focused Tastings and hands-on Skill Building Workshops.
As the most comprehensive educational event in tea, World Tea Expo features more than 30 conference sessions, including hands-on skill building workshops, focused tastings and technical education. The entire curriculum covers the latest industry developments, answers current business challenges, and provides real "take-away" solutions for professionals.
Organizers expect more than 4,000 established tea room owners, coffeehouse proprietors, retailers, grocers, manufacturers and distributors, foodservice and beverage professionals, restaurateurs, allied partners, spa managers, hoteliers and innkeepers.
Visit www.WorldTeaExpo.com to register and to learn more. The deadline for the early-bird registration discount is Feb. 21.
About World Tea Media
World Tea Media, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include: the new Healthy Beverage Expo; the annual World Tea Expo, the most prominent event for the industry; and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. The North American Tea Championship is the only professional and independent competition that distinguishes the highest quality and best tasting teas commercially available in the North American marketplace. World Tea News is an online portal that offers in-depth news, features and business insight for the global tea industry. World Tea Media is headquartered in Las Vegas, Nev. www.WorldTeaMedia.com
About F+W Media, Inc.
F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. www.FWMedia.com