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Friday, June 7, 8:00 - 9:30 a.m.

Synthetic vs. Natural

Due to the time sensitive nature of this seminar's content, a full class description will be provided at a later date. Speaker: Frank Jaksch, Co-Founder, President and Chief Executive Officer, Chromadex

Friday, June 7, 9:45 - 10:45 a.m.

The Short and Long Term Future of M&A in the Food & Beverage Industry

Speakers will address M&A issues in a presentation oriented toward company C-level executives and owners. Such issues include: Target company attributes acquirers seek; why acquisitions fail or do not meet expectations; market valuations; trends, and hot and cold sectors in the Tea & Healthy Beverage market. Moderator: Zane Markowitz, Senior Managing Director, The McLean Group, LLC


Sue Keil, Vice President, The McLean Group, LLC
Brian Sullivan, Managing Director, The McLean Group, LLC
Scott Wait, Managing Director, The McLean Group, LLC

By the end of this workshop you will be able to:

1. Understand where M&A activity in the beverage arena is occurring.
2. Identify important industry trends that may impact their M&A strategy.
3. Better avoid acquisition pitfalls (Buyers and Sellers).
4. Better manage their M&A process with in-house personnel and outside advisers.
5. Plan company exits (Sellers), how to assemble an acquisition team (Buyer and Seller), Valuation issues.

Saturday, June 8, 9:45 - 10:45 a.m.

Compliance Complexity & Cost: Purity Adulteration, Sourcing and Testing Challenges

The presentation will be an overview of GMO and Prop 37 like legislative items in the pipeline, as well as adulteration, sourcing and testing challenges. Impacts in terms of costs, compliance and complexity to the functional beverage industry. Speaker: George Pontiakos, CEO, BI Nutraceuticals

By the end of this workshop you will be able to:

1. Understand why the industry MUST do a stronger job of interdicting legislation like Prop 37 before it gets traction.
2. Recognize why GMO is viewed as BAD and why HYBRID is looked on as good.
3. Know how to protect the consumer from adulteration.
4. Use complexity reduction in your raw material chain.
5. Implement new innovations for beverages projecting into the nutrascience space.

Saturday, June 8, 11:00 a.m. - 12:00 p.m.

Gettin’ It Right the First Time – The Art and Science of Creating a Healthy Company

It is more difficult than ever to launch, build, and sufficiently fund a successful healthy beverage enterprise.  Yet, it can be done. It’s no longer enough to just have a truly exceptional product and brand. You need strong experienced leadership who can drive realistic expectations, have adequate and well-timed resources, understand the nature of a changing landscape, adopt best in-class strategies, build an experienced winning team, and be ready to respond rapidly to unanticipated shifts and changes that will always occur. Today’s healthy beverage companies have the greatest chances of success when they are healthy companies at their core – maximizing the spirit and esprit of its founders, developing the tenacity to creatively overcome obstacles, a team that can lead by example, accurately measuring and communicating big and small successes, as well as knowing when to pivot internally and externally when something just isn’t going as you planned – these are just a few of the “mandatories” to succeed in today’s Healthy Beverage Marketplace. Speaker: Janet DiGiovanna, Co-Founder , DASH Advisors and Danny Rubenstein, Co-Founder , DASH Advisors.

By the end of this workshop you will be able to:

1. Employ cutting-edge leadership skills – Starts from within – develop your internal skills such as listen to your gut, humility, humor, leading by example. These skills will inspire and motivate your team by demonstrating your “soft power” alongside the “hard power” of your unrelenting commitment and execution to achieve a variety of related goals.
2. Communicate – Inhaling as well as exhaling – not only do you need to be able to clearly articulate who and what you are, it is equally essential to pay attention, to learn, and to act on all kinds of messages that come from within and without your organization…everything’s a message.
3. Know timing – Knowing when to hit the gas, slow down, back up or come to a complete stop. Priorities, Patience and Perseverance… 3 P’s of success.
4. Integrate – Living and managing the business as a growing organism – a systems approach.
5. Allocate resources – People & Money – internal vs. external – learning to weigh the pros and cons.

Sunday, June 9, 8:00 - 9:30 a.m.

Super-fruits, Super-foods and Super-ingredients: Bringing Real “Health” to “Healthy Beverages"

This panel will explore the future of healthy beverages as it pertains to the transcendence of super-foods, super-fruits, and super-ingredients into a new generation of high-performing beverages from 5 differing perspectives. Moderator: Thor Harris, President, Percepture


Dray Gardner, Owner, Bikram Yoga Red Rock
Geri Lynn Grossan, MEd, RD, CDE
Laura Harris, MS, RD, CDE
Gregory Petroff, Registered Investor and Attorney

By the end of this workshop you will be able to:

1. Understand specific examples and benefits of SuperFruits and SuperIngredients.
2. Explain why these ingredients are now trending in beverages.
3. Understand our debunking so-called “healthy beverages” with specific data-driven examples.
4. Appreciate a view into the future of “healthy beverages”…what’s next?!
5. Recognize a perspective on this important topic from a variety of experts from medical professionals, to marketing professionals to investing professionals.

Sunday, June 9, 9:45 - 10:45 a.m. 

Botanical Powerhouses: Using the Most Efficacious, Safe & Popular Herbs

Due to the time sensitive nature of this seminar's content, a full class description will be provided at a later date. Speaker: Rob McCaleb, Founder & President, Herb Research Foundation

Sunday, June 9, 11:00 a.m. - 12:00 p.m.

Marketing Teas as Dietary Supplements vs. Foods

This workshop will explain the basic concept of going beyond flavor and the adding of claims to tea supplements. A comprehensive overview of the supplement regulatory compliance considerations and applicable resources for product marketers will be included. Speaker: Michael McGuffin, President, American Herbal Products Association

By the end of this workshop you will be able to:

1. Understand the difference between teas marketed as a food vs. supplement.
2. Describe regulatory considerations for marketing tea products as supplements.
3. Identify resources to assist with marketing tea supplements.
4. Consider many different claims.
5. Understand many different legal considerations – Prop 65, cGMP, AER.