
Will Tea Ever be as Big as Coffee?
Panel Discussion with Market Leaders: David Bellisario, President, Teaopia; Charles Cain, V.P. Tazo Merchant and Operations, Starbucks; Joseph Cugine, President, Argo Tea; and David De Candia, Director of Tea, The Coffee Bean & Tea Leaf
Core Conference Seminar, Friday, 8:00 - 9:30 a.m.

Deconstructing Famous Traditional Grocery Store Blends
Skill Building Workshop, Friday or Saturday, 8:30 - 11:30 a.m.

Understanding the Retail Shopper for Tea Products
Executive & Technical Series, Saturday, 8:00 - 9:30 a.m.
Skill Building Workshop, Friday, 1:00 - 4:00 p.m.

From Earl Grey to Da Hong Pao: Improving Your Customer's Palate
Core Conference Seminar, Saturday, 8:00 - 9:30 a.m.

TDS in RTD: How Much is Enough?
Executive & Technical Series, Sunday, 8:00 - 9:30 a.m.
In celebration of our 10 year anniversary, we adopted a "No Repeat" policy for our Education Conference.
All content is brand new. Content covers the latest trends in the industry, answers current business challenges, and provides real "take-away" solutions for professionals looking to grow their business and profits.
The Educational Conference is comprised of five main components. Each one is designed to meet the needs of retailers and manufacturers that have specific levels of experience.
New Business Boot Camp - designed for entrepreneurs starting a tea retail business - includes World Origin Tasting Tour
World Origin Tasting Tour - All levels
Core Conference Seminars - professionals in business 1- 5 years
Executive & Technical Series - professionals in business 5 years and more
Hands-on Focused Tastings & Skill Building Workshops - All levels, some experience useful
Leaf Specific Sessions Include:
Deconstructing Famous Traditional Grocery Store Blends
What is Brisk?
Taste the Difference - Different Cups for Different Teas
Business Development Include:
RealiTea: The Real Life Evolution of a Tea Store
Federal Trademark Registration: Are You Ready?
Developing a QA Plan from Beginning to End
Pioneering Sessions Include:
Will Tea Ever be as Big as Coffee? Panel Discussion with Market Leaders
Supply Chain Transparency
The Food Safety and Modernization Act - What does it Mean For Tea?
Sales & Marketing Sessions Include:
Branding, Messaging and Marketing a Tea Business
Competing with the "Big Guys"
Finding Gold in Green Markets
Sessions Include:
Tea, Nutrition and Health: Myths and Truths for the Layman
Tea Science Update
A Step Toward Caffeine and Antioxidant Clarity
World Tea Expo is produced
by World Tea Media; Division of F+W Media, Inc.