For Immediate Release
ak PR group
Healthy Beverage Expo delivers solid event,
commits to second annual show, may 30 – June 1, 2014
Healthy Beverage Expo Keynote Presenter Says 73 Percent of Consumers Would Pay
More for a ‘Healthy Beverage’; Co-Located Event Attracts Nearly 5,000 Attendees
LAS VEGAS, Nev. (July 9, 2013) —Healthy beverages are booming in the marketplace and will only continue to grow, as noted by attendees, experts and exhibitors at 2013 Healthy Beverage Expo (#HealthyBevExpo), which took place June 7 – 9 in Las Vegas, Nev. at the Las Vegas Convention Center. As the brand new trade show that’s dedicated to supporting and fueling the healthy drink segment of the beverage market, Healthy Beverage Expo – co-located with World Tea Expo (#WorldTeaExpo) – attracted nearly 5,000 attendees and top businesses from more than 50 countries for the combined conferences. The event featured a dynamic exposition floor with a total of 260 collective exhibitors highlighting the newest healthy beverages. Delegates learned about hundreds of innovative products and trends, sampled an extensive range of drinks and participated in three days of educational sessions and workshops. Next year’s Expos will take place May 30 – June 1, 2014 in Las Vegas. Watch for details at HealthyBeverageExpo.com and WorldTeaExpo.com.
SupermarketGuru Talks Healthy
Supermarket Guru Phil Lempert, the 2013 Healthy Beverage Expo keynote presenter and an advisory board member of the event, presented on the state and future of healthy beverages and the latest food and beverage trends. He also shared the results of a Healthy Beverage Expo survey of the SupermarketGuru.com Consumer Panel – consisting of more than 110,000 consumers. The survey focused on beverage consumption habits, preferences, knowledge of healthy beverages and what’s most important to consumers, among other areas.
According to the survey, 73 percent of consumers said “Yes” they would pay more for a “healthy beverage.” Twenty-four percent said “No” and three percent said “Maybe.”
And when asked, “Why consume a “healthy beverage,” consumers pointed to the top seven reasons: 1) Weight Loss, 2) Overall Health, 3) Reduce Sugars, 4) More Satisfying, 5) Vitamin Supplementation, 6) Avoid Empty Calories and 7) Set Example for Children.
“It was a big surprise to discover that consumers were willing to pay more for healthy beverages,” said Lempert, who alerts customers and business leaders of impending corporate and consumer trends, empowering them to make educated purchasing and marketing decisions.
“Consumers willing to pay more for healthy beverages certainly underscore the opportunity for the industry as well as the importance of Healthy Beverage Expo,” added Lempert. “In fact, there’s no question in my mind that in five to 10 years, all beverages will have to meet healthy nutritional needs. Indeed, Healthy Beverage Expo is in front of this trend and a guiding force.”
Key educational sessions at Healthy Beverage Expo included: Reaching Consumers Where They Shop; Simplifying Natural and Functional Beverage Trends for Retail Action; Culinary Trends, Consumer Priorities & the New Nutritional Competition Landscape; Consumer Health Behavior and Attitudes; Super-fruits, Super-foods and Super-ingredients; and Healthy Beverages Play a Key Role in Healthy Aging; among other beverage industry topics.
Conference delegates were comprised of beverage buyers, distributors and retailers, as well as food service professionals, independent merchants, product developers, health practitioners, dietitians, scientists and other decision makers.
“There was a high-level of buyers and retailers who attended Healthy Beverage Expo,” said Lempert, who believes the Expo reinforces the healthy food movement where nutrition meets taste. “Every retailer and beverage buyer needs to be connected to Healthy Beverage Expo to meet with vendors, taste products, learn and, most importantly, to be ahead of the curve.”
Exhibitor Tyson Jones, sales and marketing manager for DMA, an innovative industry leader in beverage formulations, noted, “For this inaugural year of Healthy Beverage Expo, they did a great job and had a terrific turnout. We definitely saw buyers and generated leads. And we were so pleased with the results that we doubled our booth space for 2014 Healthy Beverage Expo. Overall, I think this Expo is a really good fit for our business.”
Session presenter Hannah Crum, the Kombucha Mamma of Kombucha Kamp, which educates people about the drink’s benefits, said, “Healthy Beverage Expo and World Tea Expo gave Kombucha Kamp a great opportunity to connect with not only a variety of Kombucha and other probiotic drink companies but also suppliers, vendors, distributors and all kinds of people from this quickly growing industry. The presentations were vibrant and innovative, the floor was busy with attendees and the only thing in short supply was time.”
Mirabella Love, the CEO of Live In Wonder, a global lifestyle brand, said, “We had an amazing response at 2013 Healthy Beverage Expo. We generated lots of leads and actual accounts – all amazing contacts – and we re-connected with existing fans and made a lot new ones. Opportunities not even on our radar came to fruition from participating at Healthy Beverage Expo. Overall, the Expo was phenomenal and we look forward to coming back next year.”
George Jage, founder and director of World Tea Media, said, “Based on this first showing of Healthy Beverage Expo, it’s clear that the beverage industry wanted this event. Consumers definitely demand healthier beverage options – everything from bottled water and juice drinks to sports and herbal beverages – and consumers say they’ll even pay more for them. So now’s the time for companies to step up, innovate and take advantage of all the opportunities. And to the businesses that did just that at the debut Healthy Beverage Expo, thank you. We salute your health-mindedness and your commitment to growing the healthy beverage segment of the industry; you made this inaugural event possible.”
About World Tea Media
World Tea Media, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include the new Healthy Beverage Expo, the annual World Tea Expo, the most prominent event for the industry, and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. The North American Tea Championship is the only professional and independent competition that distinguishes the highest quality and best tasting teas commercially available in the North American marketplace. World Tea News is an online portal that offers in-depth news, features and business insight for the global tea industry. World Tea Media is headquartered in Las Vegas, Nev. www.WorldTeaMedia.com
About F+W Media, Inc.
F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. www.FWMedia.com
# # #
Note to Editors: Photos, interviews or additional information may be requested.