LAS VEGAS, Nev. (June 13, 2011)---The 2011 World Tea Expo, June 24 – 26, boasts the largest and most comprehensive tea curriculum in the world. The Expo, at the Las Vegas Convention Center in Las Vegas, Calif., features targeted, focused sessions that address all things tea---the hottest tea topics, latest trends and most relevant education for tea professionals and retailers today......

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Tea Retail Trends, Rare Teas And More— 2011 World Tea Expo Agenda Covers It All

Can You Tell the Difference Between a $20-a-pound Tea and a $200-a-pound Tea? That’s Just One of the Numerous Topics That World Tea Expo Is Set to Explore

LAS VEGAS, Nev. (June 13, 2011)---The 2011 World Tea Expo, June 24 – 26, boasts the largest and most comprehensive tea curriculum in the world. The Expo, at the Las Vegas Convention Center in Las Vegas, Calif., features targeted, focused sessions that address all things tea---the hottest tea topics, latest trends and most relevant education for tea professionals and retailers today.

Some of the highly educational subjects at 2011 World Tea Expo include: launching a dynamic tea brand; tea business analytics; top tea retail trends; creating exotic signature tea blends; the art of chai; menu planning for tea rooms; and a session that asks, “Can you tell the difference between a $20-a-pound tea and a $200-a-pound tea?,” among others.

“There’s never been a more exhilarating time for tea, and this is the year for tea businesses to learn all they can to take their company to the next level,” says George Jage, president of World Tea Expo. “The Expo covers almost every imaginable tea topic, to help professionals deliver quality tea, increase profits, reach new markets and share tea’s rich history, culture and community.”

This year’s World Tea Expo also features a World Origin Tasting Tour, an interactive and informative program that allows attendees to experience the tastes and cultures of some of the most important tea-growing regions in the world, including Sri Lanka, India, China, Japan and Taiwan. Expert tour guides are scheduled, to lead attendees on a journey through each country’s tea culture and unique manufacturing processes. During the “tour,” attendees may taste six to eight teas that are authentic to each origin, giving them a solid understanding of the flavors and profiles of the regions.

In one key session, “Functional Tea Trends,” learn what's new in the science and regulation of tea and how to assess both the scientific and legal merits of new marketing opportunities in tea.

Additional World Tea Expo topics and sessions include:

• Tea 101: The Basics of Tea
• Experiencing Yan Cha, Dark Oolong from Wu Yi Mountain
• How To Create a Signature Scone
• Cupping: Professional Techniques & Protocol
• Untraditional Tea Rooms
• Legal Requirements for Labeling Tea in the U.S.
• Detecting Defects in Tea Manufacture
• Tea and Dessert
• How to Conduct a Successful Tea Tasting Event
• Marketing Tea to Baby Boomers, Generation X and First Wave Millennials
• Merchandising to Maximize Tea Sales
• Rare Teas
• Tea Cupping
• Using the Health Message to Sell Tea
• Creating Blends out of the Box with Teas, Botanical Blends
• Debunking Tea Myths
• Zen and the Art of Creating Customer Fanatics
• Mysterious Dark Teas from the Tea Horse Road

About World Tea Expo

World Tea Expo, which is the largest and most prominent event for the tea industry, caters to tea retailers, restaurateurs, food service leaders, hoteliers, spa owners and other business professionals who want to learn more about the latest products, business opportunities and tea trends. The event takes place at the Las Vegas Convention Center, June 24 – 26, and conference registration and details are available at www.WorldTeaExpo.com.

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