

LAS VEGAS, Nev. (June 1, 2011)—Specialty iced teas are gathering steam in popularity and quality, according to organizers of the North American Tea Championship (www.teachampionship.com), which named 14 first-place winners in various categories in the annual Iced Tea Class evaluation. The event took place May 24 in Montebello, Calif. The Championship is the only independent competition, judged by professional cuppers, to distinguish the highest quality and best tasting teas that are commercially available in the North American marketplace.....
For Immediate Release
CONTACT: Aaron Kiel
ak PR group
919-325-3358
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Experts from The Coffee Bean & Tea Lea, Peet’s Coffee & Tea and the Innovative Dining Group Declare the Best Iced Teas in the North American Tea Championship Iced Tea Class
LAS VEGAS, Nev. (June 1, 2011)—Specialty iced teas are gathering steam in popularity and quality, according to organizers of the North American Tea Championship (www.teachampionship.com), which named 14 first-place winners in various categories in the annual Iced Tea Class evaluation. The event took place May 24 in Montebello, Calif. The Championship is the only independent competition, judged by professional cuppers, to distinguish the highest quality and best tasting teas that are commercially available in the North American marketplace.
Tea companies that took a prestigious first-place title at the Championship include: Dr. Pepper Snapple Group; ITO EN LTD.; Milo's Tea Company; Mother Parkers Tea & Coffee; Numi Organic Tea; QTrade Teas & Herbs (which won two first-place titles); Rare Tea Cellar; Revolution Tea; Rooibee Red Tea; Teas Etc.; Tejava; The Republic of Tea; and Walters Bay Bogawantalawa Estates.
Tea experts who judged the North American Tea Championship include: Michael Cardenas, owner, Innovative Dining Group; David De Candia, senior manager and tea master/tea blender, The Coffee Bean & Tea Leaf; and Patrick Main, quality manager, Peet’s Coffee & Tea.
A total of 43 tea companies showcased an assortment of more than 130 premium iced teas – nearly double the entries than 2010. Competitors ranged from small, boutique tea manufacturers to mid-size tea companies and mass manufacturers, and there were winners to represent each.
Kim Jage, executive vice president of World Tea Media, the producers of the North American Tea Championship, said, “The competition was fierce. Across the board, the quality of these specialty iced teas was much more refined than years past.”
Wilbur Curtis (www.wilburcurtis.com), a leading manufacturer of tea brewers and accessories, was the host and equipment supplier of the competition. Cirqua Customized Water (www.cirqua.com) provided 300 gallons of water for the Championship.
First Place winners and their respective categories include:
• Dr. Pepper Snapple Group, Snapple Green Tea (www.drpeppersnapplegroup.com); Ready-to-Drink-Flavored Green Tea
• ITO EN, LTD, TEA'S TEA Low Calorie-Mango Oolong (www.ITOEN.com); Ready-to-Drink-Flavored Oolong Tea
• Milo's Tea Company, Milo's No Calorie Tea Gallon (www.milostea.com); Ready-to-Drink-Sweetened Black Tea
• Mother Parkers Tea & Coffee, Classic Southern Iced Tea Concentrate, Sweetened (www.motherparkers.com); Foodservice-BIB Unflavored / Sweetened Black Tea
• Numi Organic Tea, Earl Grey Pu-erh Tea (www.numitea.com); Ready-to-Drink-Flavored Black Tea
• QTrade Teas & Herbs, Summer Classic, Organic & Fair Trade (www.qtradeteas.com); Foodservice-Unflavored Black Tea
• QTrade Teas & Herbs, Imperial Green, Organic (www.qtradeteas.com); Foodservice-Unflavored Green Tea
• Rare Tea Cellar, Lemon Berry Meritage-Organic (www.rareteacellar.com); Foodservice-Flavored Herbal
• The Republic of Tea, Calorie-Free Sweet Green Tea (www.republicoftea.com); Ready-to-Drink-Sweetened Green Tea
• Revolution Tea, LLC, Revolution Iced, Classic (www.revolutiontea.com); Foodservice-BIB Unflavored / Unsweetened Black Tea
• Rooibee Red Tea, Herbal RRT Watermelon Mint (www.rooibeeredtea.com); Ready-to-Drink-Flavored / Sweetened
• Teas Etc., Meyer Lemon Black (www.teasetc.com); Foodservice-Flavored Black Tea
• Tejava, Tejava (www.tejava.com); Ready-to-Drink-Unflavored Black Tea
• Walters Bay Bogawantalawa Estates, Tropical Green Iced Tea (www.waltersbay.com); Foodservice-Flavored Green Tea
The tea submissions were evaluated blind and through organoleptic analysis of the following characteristics: dry leaf, brewed color, brewed aroma, brewed flavor, brewed mouth-feel and brewed harmony. An overall numerical value on a 100-point scale was then calculated based on the ratings of each characteristic above. Winners were determined by rank.
A complete list of first, second and third-place winners of the North American Tea Champions is available at www.teachampionship.com.
A Winners’ Tasting Circle will be held at 2011 World Tea Expo, June 24 -26, for all attendees. The next North American Tea Championship will be held in July in Las Vegas for an evaluation of hot teas – spring. Entries will be accepted in June. To inquire about entering the competition, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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About the North American Tea Championship
North American Tea Championship is produced by World Tea Media, which also produces World Tea Expo, World Tea East and World Tea News. Until 2010, the North American Tea Championship was called World Tea Championship and it was held in-conjunction with the Expo. Today, it is an independent event, judged by professional cuppers, that evaluates premium teas from around the world that are sold in North America. The annual Championship is made up of two classes: Hot Tea and Iced Tea. Each class consists of its own categories and judging panel. The Hot Tea Class is evaluated twice a year: February for fall teas and July for spring teas. The Iced Tea Class is evaluated once a year in May. Winners of the Tea Championship are announced after each respective evaluation. For more information, visit www.teachampionship.com.
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Aaron Kiel
akiel at akprgroup dot-com
919-325-3358
World Tea Expo is produced
by World Tea Media; Division of F+W Media, Inc.