For Immediate Release
HEALTHY BEVERAGE EXPO WELCOMES DIETITIANS, TO
REACH CONSUMERS WHERE THEY SHOP – SUPERMARKETS
Retail Dietitians Business Alliance Supports Healthy Beverage Expo, June 7-9 in Las Vegas
LAS VEGAS, Nev. (March 6, 2013) – Healthy Beverage Expo, a brand new trade show that’s dedicated to supporting and fueling the healthy drink segment of the beverage market, says more and more supermarkets are hiring dietitians. Through the nutrition services they provide in the store and in the community, dietitians are a valued consumer resource, guiding shoppers to healthier choices in food andbeverage categories. Thus, Healthy Beverage Expo is partnering with the Retail Dietitians Business Alliance, to further help dietitians understand and promote this beverage segment to shoppers. Healthy Beverage Expo, June 7 - 9, 2013 at the Las Vegas Convention Center, Las Vegas, Nev., is co-located with World Tea Expo. Visit www.HealthyBeverageExpo.com.
Annette Maggi, MS, RD, LD, FADA, executive director of the Retail Dietitians Business Alliance and a presenter at Healthy Beverage Expo, says, “Not only are dietitians educating consumers about healthier beverage options, they’re also impacting what products are sold in the store and featured in advertisements and promotional displays. By partnering with category managers and store operations, dietitians can help retailers appreciate that promoting better-for-you options can improve customer loyalty, bring new customers into the store and impact important business metrics.”
Maggi, who is also president of Annette Maggi & Associates, a strategic nutrition marketing firm, says, “Today’s high-calorie, high-sugar beverage environment revolves around serious health issues and implications. However, the good news is that there are many healthy beverage options, and dietitians can build credible and compelling promotional strategies at supermarkets. This can all make a difference against the dramatic health issues impacting real people in their everyday lives.”
According to The National Center for Health Statistics (2011), the average male gets 178 calories per day from sugary beverages, and the average female gets 103 calories per day. This can add up to more than 18 pounds of added weight in a year for men and 10 for women. “This is a clear message that consumers need to consider the calories – and overall nutrition quality – of the beverages they consume,” adds Maggi.
George Jage, founder and director of World Tea Media, organizer of Healthy Beverage Expo, says, “The retail grocery store is an ideal location for health promotion and nutrition guidance, and supermarket dietitians can be key influencers. However, the healthy beverage landscape at supermarkets is rapidly transforming, and dietitians and grocers need additional education and insights on how to promote the variety of healthy beverage options. From store tours to demos in the store, to presentations in the community and segments on local news stations and in newspapers, retail dietitians can help consumers understand the most nutritious options in the beverage category.”
According to Jage and Maggi, supermarket dietitians should know: the definition of a healthy beverage; what are functional beverages; label lingo; beneficial and troublesome ingredients; super-ingredients; high-performing beverages; and the future of healthy beverages, among other areas.
For the upcoming Healthy Beverage Expo, Maggi is preparing to present “Reaching Consumers Where They Shop,” providing an overview of health and wellness in the retail grocery industry and how healthier options in beverages fit into the scene. “By increasing the business know-how of retail dietitians, we can position them to be even more effective at driving health and wellness in the retail space for the benefit of both the consumer and the company,” explains Maggi.
For dietitians, as well as the beverage industry at large, other key educational sessions at Healthy Beverage Expo include: Simplifying Natural and Functional Beverage Trends for Retail Action; Culinary Trends, Consumer Priorities & the New Nutritional Competition Landscape; Consumer Health Behavior and Attitudes; Super-fruits, Super-foods and Super-ingredients; and Healthy Beverages Play a Key Role in Healthy Aging; among other beverage industry topics.
At Healthy Beverage Expo, buyers, distributors, manufacturers, retailers and dietitians can preview and compare an extensive range of beverages, explore newly launched products, source vendors, hear from top imbibe experts, establish key relationships and evaluate opportunities to capitalize on this fast-growing segment. And as tea is one of the healthiest beverages next to water, Healthy Beverage Expo is ideally co-located with World Tea Expo, the most prominent event for the tea industry. Details are available at www.WorldTeaExpo.com and www.HealthyBeverageExpo.com.
About The Retail Dietitians Business Alliance
The Retail Dietitians Business Alliance’s (RDBA) mission is to foster the continuing business education and career development of current and future retail (supermarket) dietitians. RDBA is designed specifically as the premier professional group to the more than 400 retail registered U.S. dietitians, who most often work in supermarkets and help customers and employees with food and nutrition issues. RDBA Founding Partners include the National Grocers Association, the Food Marketing Institute, Frito-Lay, ConAgra Foods, Supermarket News, Ketchum and the National Confectioners Association. www.retaildietitians.com.
About World Tea Media
World Tea Media, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include the new Healthy Beverage Expo, World Tea Expo, the most prominent event for the industry, and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. www.WorldTeaMedia.com
About F+W Media, Inc.
F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. F+W Media serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. www.FWMedia.com