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Welcome to the World Tea Expo's Core Conference Program! This program contains 36 individual seminars, 6 Focused Tastings from countries of origin (including our own home-grown Hawai'i!), 3 Skill Building Workshops on cupping, blending and brewing/serving tea and 2 very special Super Workshops: Tea & Chocolate Pairings and The Way of Tea, the art & practice of the Japanese Tea Ceremony, as taught by the Ura Senke Foundation.
The Core Conference Program is designed for established tea room owners, coffee shop owners, retailers, foodservice professionals, spas and grocers.
Due to the scope of the core conference program, we've created a simple schedule-at-a-glance below.
Should you wish to print the entire core conference program, please click here: Core Conference Descriptions
| FRIDAY, MAY 30TH |
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| 8:30 - 11:30 AM |
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SKILL-BUILDING WORKSHOP: CUPPING
Jessica Robinson |
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| 8:30 - 9:30 AM |
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Tea 101, Bruce Richardson
Doubling Up: Growing from One Tea Room to Two, Timothy Smith
Winning Brand Strategies, Chris Houchens
Hispanic Market Opportunities, Anton Angelich
FOCUSED TASTING: CHINA
Philip H. Parda |
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| 9:45 - 10:45 AM |
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2008 World Tea Expo: Annual State-of-the-Industry Report, Brian Keating
The Profound World of Pu-erh, Guang Lee
Brand vs. Private Label, Gert ter Voorde
Selling Outside the Box, Sanjay Gupta |
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| 11:00 - 12:00 PM |
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Tea Purchasing, Charles Cain
Marketing Organic, Beth Johnston
Does Your Packaging Speak Human, JoAnn Hines
This Isn't Your Grandma's Tearoom, Tammy Siebert and Ashlie Cravens
FOCUSED TASTING: TAIWAN
Jane Pettigrew
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4:00 - 5:30 PM
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SUPER WORKSHOP: TEA & CHOCOLATE PAIRING
Pearl Dexter |
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| SATURDAY, MAY 31ST |
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| 8:30 - 11:30 AM |
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SKILL-BUILDING WORKSHOP: BLENDING SOLD OUT
Steve Schwartz |
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| 8:30 - 9:30 AM |
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Converting the Coffee Culture
Mark "Dr. Tea" Ukra
Merchandising - Your Silent Salesperson and Secret Weapon
Elizabeth Knight
Water Contamination - How It Affects Tea’s Flavor and Health Benefits
Glenn Meder
Whole Body Tea Retailing, Norma Manty
FOCUSED TASTING: HAWAII
Eliah Halpenny
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| 9:45 - 10:45 AM |
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How to Conduct a Successful Tea Tasting, Anupa Mueller
The Power & Profits of Iced Tea, Ken Rudee
Package Design for the Green Generation, Wendy McPhee
Funding Your Growth, John C. Kramer
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| 11:00 - 12:00 PM |
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Global New Product Launches, Lynn Dornblaser
Tearoom Traumas: What Am I Doing Wrong? – A Panel Discussion
Babette Donaldson
Tea and Meditation, Donna Fellman and Lhasha Tizer
Pricing, Selling, and Tracking for Profit, Robert H. Hedrick
FOCUSED TASTING: JAPAN
Den Shirakata
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| 4:00 - 6:00 PM |
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SUPER WORKSHOP: "THE WAY OF TEA"
Ura Senke Foundation, sponsored by AIYA America |
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| SUNDAY, JUNE 1ST |
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| 8:30 - 11:30 AM |
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SKILL BUILDING WORKSHOP - Brewing/Serving
Scott Svihula |
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| 8:30 - 9:30 AM |
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Victorian Matrons, Fearless Flappers and Chai-Sipping Executives - The History of American Tea Rooms, Miss Millie Coleman
Tea Grades – What Do All Those Letters Mean, Nigel Melican
The Health Benefits of Rooibos, Jeanine L. Marnewick
The Health Benefits of Tisanes, Mim Beim
FOCUSED TASTING: BANGLADESH
Dr. Kazi Anis Ahmed and Linda Appel Lipsius
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| 9:45 - 10:45 AM |
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Tea As a Culinary Ingredient, Tami Halliman
Social Responsibility Panel Discussion, Anupa Mueller
Health Benefits of Tea 2008, Mark Blumenthal
10 Easy Steps to Get Your Store on the Web, Shirley Frazier
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| 11:00 - 12:00 PM |
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Social Media Marketing Strategies, Rona Tison
Shaken & Stirred: Tea Based Cocktails, Joy Wujek
Tea and Breast Cancer, Paul Holmgren
FOCUSED TASTING: AFRICA
Alexander Eichener
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| 3:30 - 6:30 PM |
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SKILL BUILDING WORKSHOP - Blending
Steve Schwartz |
Cost-
Core seminars - $60.00
Skill Building Workshops - $175.00
Focused Tastings - $60.00
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