The growth of the U.S. tea markets is by far outpacing the contraction in the economy resulting in one of the brightest opportunities for new entrepreneurs and large conglomerates alike.  Discussion of market trends, segment performance, brand sales and product innovations will provide insight on how this rapidly growing market will continue to expand, where the best opportunities lie, and what we should expect into 2010 and beyond.  This opening presentation is essential for everyone who wants to stay ahead of the pack to capitalize on this booming industry.  

Speaker:  Lynn Dornblaser, Director, CPG Trend Insight, Mintel International

By the end of this session you will be able to:

1. Gain a clear picture of the US tea market, including sales and the segments contributing to overall growth
2. See the latest product introductions using tea, in consumable and non-consumable applications
3. Find out the key global tea trends, and how they apply to the US marketplace
4. Discover key consumer drivers behind the numbers and the products
5. Learn about the predictions for the future for tea

New product trends have been the focus of Lynn’s career for more than 20 years, giving her a unique perspective on the marketplace and new product development. She brought that expertise to Mintel in 1998 when the company opened its US offices. A trained journalist and experienced public speaker, Lynn has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. Lynn’s experience analyzing new product trends means that you can usually find her in the aisles of a supermarket somewhere in the world.

Mintel International is a global research company, with offices in London, Chicago, Sydney, and Shanghai.