Winning Brand Strategies
Speaker: Chris Houchens, Marketing Speaker/Writer/Blogger, Shotgun Concepts
       
  All marketing begins and ends with the brand. Your brand is your organization’s most important asset. This session features real world examples and focuses on the importance of developing and maintaining a brand for marketing supremacy. Learn how to manage a winning and sustainable brand strategy that will increase customer retention and yield long term marketing ROI.  
       
  By the end of this session you will be able to:  
   
  1. Identify what brand is (and is not).
  2. Measure the current equity of your own brand.
  3. Develop a brand strategy for your product.
  4. Discover brand barriers that hurt relationships with customers.
  5. Grow a brand that increases awareness and sales of your products.
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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Chris Houchens
Marketing Speaker/Writer/Blogger, Shotgun Concepts
       
  Chris Houchens is a marketing speaker, writer, blogger, and owner of Shotgun Concepts, a marketing firm that provides guidance on marketing strategy to today's forward thinking companies. Houchens has spent years working in both media and marketing, in the broadcasting, online, print, and healthcare fields. Houchens is a contributing writer and source for numerous online resources and print publications. He was the reviewer and wrote the foreword for the 2006 book, A Marketer's Guide to HIPAA and he is also a co-author of the 2007 book, Achieving Customer Mindshare through Advertising. His blog, the Shotgun Marketing Blog, is read daily by hundreds of readers and is ranked by Advertising Age magazine as one of the top 150 marketing blogs in the world. Chris is a well-known marketing speaker delivering marketing keynotes and other presentations worldwide to conferences, meetings, and private corporate events. Find out more at www.ChrisHouchens.com