2008 World Tea Expo: Annual State-of-the-Industry Report
Speaker: Brian Keating, Tea Buyer/Blend Master, Allegro Coffee Company (A Wholly Owned Subsidiary of Whole Foods Market)
       
  For years this session has been the highest attended presentation at World Tea Expo, and for good reason: Specialty tea think tank Sage Group (R), publisher of the Specialty Tea Is "Hot" Report (R) was first to forecast many of the sweeping changes that have occurred within the global tea industry: the meteoric success of green tea, and economic waves being generated by millions of 'baby boomer's' embracing tea as a 'health panacea' - among many others. This high-powered session unravels the complex specialty tea industry with a focused assessment of opportunities and market catalysts. The impact of tea as an ingredient outside of beverage applications will also be presented as a synergistic part of the emerging global 'tea lifestyle.' A multi-dimensional 'field-to-cup' tea industry sustainability strategy will also be unveiled consisting of total business transparency and 'everybody-wins' ground rules. Get ready for a full-on-boil discussion going far beyond simple expansion of tea enterprise; a new perspective on potential of the tea industry to positively impact economic vitality and personal well being worldwide.  
       
  By the end of this session you will be able to:  
   
  1. Understand a clear picture of the US and global specialty tea industry landscape 2008.
  2. Identify demographic, political, cultural, and lifestyle factors catalyzing tea sales.
  3. Recognize specific market gap opportunities for new and existing tea ventures.
  4. Comprehend the universal nature of tea and its staggering potential for expansion into hundreds of consumer product categories.
  5. Understand jaw-dropping predictions on the future of specialty tea and the global impact to the suppliers and consumers.
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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Brian Keating
Tea Buyer/Blend Master, Allegro Coffee Company (A Wholly Owned Subsidiary of Whole Foods Market)
       
  Brian Keating has spent more than 25 years working within the U.S. specialty tea industry; most recently assisting Allegro Coffee with their expansion into specialty tea. His tea business experience spans tea retailing, branded consumer products, wholesaling, and product development. He is also the publisher of the Specialty Tea Is “Hot” Report™ (www.teareport.com).