Tea Purchasing

Speaker: Charles Cain, Director of US Operations, TeaGschwendner

There are hundreds of books on tea, but most professional tea buyers rely on years of hands on experience in selecting teas and building their collections. In this session you’ll learn some key strategies for building a tea collection designed for maximum profitability and customer satisfaction.

By the end of this session you will be able to:

Choose a tea vendor.
Identify quality teas and choose those your customers will buy.
Recognize the pros and cons of private labeling vs. selling under an existing brand.
Identify how much to pay and how much to charge.
Understand the top five mistakes that tea buyers make and how to avoid them.

LEGEND



AHEAD OF THE CURVE	SALES & MARKETING	SMALL BUSINESS SOLUTIONS	TEA KNOWLEDGE	FOOD SERVICE	HEALTH & WELLNESS

<<Close>>


Charles Cain
Director of US Operations, TeaGschwendner

	Charles has made a career of starting and building businesses in hot new markets. In joining TeaGschwendner, Charles saw the opportunity to bring the strength and experience of one of the world’s leading Specialty Tea Retailers to the United States. TeaGschwendner has more than 135 retail shops in 8 countries on four continents and provides tea to wholesale partners around the world. Charles opened and managed TeaGschwendner’s first US retail store in Chicago and is now heading the expansion of the brand across the US through key retail outlets and wholesale partners.