Social Media Marketing Strategies
Speaker: Rona Tison, Senior V.P. Corporate Relations, ITO EN (North America) INC.
       
  Leverage your marketing outreach by staying on top of emerging social media networks. With the continued growth of viral marketing, social search engines and social news, be a smart marketer and increase your visibility and brand identity through this platform of the future. Cultivate valuable customer relationships by learning online consumer behavior and effective means to coordinate and execute social media campaigns. Don't get left behind with conventional marketing methods. Evolve & develop your own social media network to boost your business revenue.  
       
  By the end of this session you will be able to:  
   
  1. Understand information on various Social Media Networks.
  2. Understand the Consumer's Behavior.
  3. Identify your own brand's goal & marketing strategy.
  4. Target your audience.
  5. Monitor and analyze the efforts.
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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Rona Tison
Senior V.P. Corporate Relations, ITO EN (North America) INC.
       
  As sr. vice president of corporate relations for the world’s leading supplier of green tea, Rona Tison spearheaded the launch of ITO EN's first flagship store in New York City- voted TOP TEA STORE & BEST OVERALL in 2008 Zagat New York City Gourmet Shopping & Entertainment Guide. Fluent in Japanese and English and a heartfelt & longtime interest in tea, she has a refined approach to innovative marketing and developing the company's corporate image through branding, public relations and promotional events. With her ideal blend of experience in the hospitality and retail industries, she has been a guest speaker at the Smithsonian Institute, Carnegie Mellon University and World Tea Festival 2007 in Japan.