Does Your Packaging Speak Human
Speaker: JoAnn Hines, Packaging Diva, Packaging University
       
  Information overload. We see over 3,000 advertising messages a day. It takes about 2.6 seconds to make a purchasing decision at retail. So why would anyone buy your product over the competition? You will find out here and learn the insiders’ secrets of "human speak" and how to connect your product to your consumer.  
       
  By the end of this session you will be able to:  
   
  1. Effectively influence the consumer.
  2. Recognize how “warm and fuzzy” translates into more sales.
  3. Identify how you can “connect” to consumers.
  4. Understand what turns off customers.
  5. Recognize the knowledge necessary to hear your package and see your product through the eyes of the consumer.
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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JoAnn Hines
Packaging Diva, Packaging University
       
  Ms. Hines is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or NOT. As an industry leader, she is committed to promoting packaging as a merchandising tool. She has traveled the world speaking on packaging trends and technologies and was invited to speak at the White House on US packaging innovations and how that could translate into business opportunities with China. Her day is spent researching packaging trends and technologies for her clients and in doing so keep them abreast of trends and innovations that impact their business. Because she is independent she can offer an unbiased opinion on the viability of new or breakthrough packaging concepts. Her packaging trend columns are syndicated around the globe. In addition to advising numerous analysts about packaging she is also member of the Faith Popcorn BrainReserve.