Merchandising - Your Silent Salesperson & Secret Weapon
Speaker: Elizabeth Knight, Owner, Tea With Friends
       
  You’ve shopped competitors, studied catalogs, talked to sales reps, and now UPS is delivering boxes of products you don’t know how to organize. This seminar will help you learn how to use layout, lighting, fixtures, props, and displays to increase store traffic and sales. Includes photos of showrooms and tea shops.  
       
  By the end of this session you will be able to:  
   
  1. Understand how visual merchandising affects your store’s image and builds sales.
  2. Develop display themes.
  3. Organize product in a way that engages your customer.
  4. Understand what triggers impulse purchases and how to get the buyer to spend more.
  5. Implement key display rules of success.
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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Elizabeth Knight
Owner, Tea With Friends
       
  Elizabeth Knight is the author of several bestselling books on the subjects of tea and entertaining including Tea With Friends, now in its fifth printing, Tea in the City New York- a tea lover’s guide to sipping and shopping in the city, and Celtic Teas With Friends. The former tea sommelier for the historic St. Regis Hotel in New York City is a frequent guest on national television and radio programs including The Home Shopping Network, Real Simple Television, The Travel Channel, and also appeared as Royal Doulton’s tea and entertaining expert at major retailers across the country. Knight develops special events and visual merchandising for manufacturers, retailers, and tradeshows, including Harney & Son’s Fine Teas, The Pfaltzgraff Company, Royal Doulton, Villeroy & Boch, as well as independent clients.