Marketing Organic

Speaker: Beth Johnston, President, Teas Etc. Inc.

Make the most of organic! This highly profitable sector of specialty beverage, grocery and gourmet retail is growing quickly. Learn how to target, market, and sell to organic buyers. Gain critical, easy to understand information on proper labeling, packaging and defining “certified” organic. Build your customer base, brand and bottom line.

By the end of this session you will be able to:

Talk intelligently to your customers about organic.
Insure that your “organic” products are organic.
Recognize organic buying trends; why consumers buy organic, what motivates their buying decisions and earns their trust.
Identify specific, ready to use strategies on marketing organic online and at your bricks and mortar.
Identify how to leverage organic knowledge and sales into exposure and recognition, locally and nationally.

LEGEND



AHEAD OF THE CURVE	SALES & MARKETING	SMALL BUSINESS SOLUTIONS	TEA KNOWLEDGE	FOOD SERVICE	HEALTH & WELLNESS

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Beth Johnston
President, Teas Etc. Inc.

	Beth Johnston left a national marketing position in health care to develop a newly found passion back in 1998. A delicious cup of tea enjoyed on her honeymoon sparked that passion and soon after she established Teas Etc., with offices in Lake Worth, Florida and Shanghai, China. With little direction or tea knowledge Beth put her natural enthusiasm, strong sales ability and marketing background to work. On a shoestring budget she devised creative marketing strategies and a high energy plan that has led to her company's success. Beth writes a monthly educational newsletter and has written numbers articles on diverse industry topics that have appeared in various print publications and online. Beth's passion and energy is obvious in her interactive, thought provoking speaking style which will leave you brainstorming, marketing and generating revenue.