Hispanic Market Opportunities
Speaker: Anton Angelich, Group Vice President - Marketing, Virginia Dare
       
  This seminar will review the current and projected demographic changes in the U.S. Hispanic population. It will reveal that not all Hispanics are the same in their taste and product preferences, and that there are best practice approaches to successfully reaching these consumers depending on degree of assimilation, acculturation, and language ability. Research will be shown on Hispanic consumers’ preference for tea as a beverage, and how their influence is changing the preferences of mainstream America.  
       
  By the end of this session you will be able to:  
   
  1. Understand the magnitude of the Hispanic consumer presence in the U.S.
  2. Identify how the expanding Hispanic presence in the U.S. is changing the mainstream American foodway.
  3. Understand how best to successfully target and reach Hispanic consumers.
  4. Understand Hispanic consumers’ interest, experience, and potential growth opportunities with tea as a beverage choice.
  5. Comprehend the taste differences and preferences of various Hispanic subgroups. 
LEGEND
AHEAD OF THE CURVE
SALES & MARKETING
SMALL BUSINESS SOLUTIONS
TEA KNOWLEDGE
FOOD SERVICE
HEALTH & WELLNESS
     
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Anton Angelich
Group Vice President - Marketing, Virginia Dare
       
  Anton P.R. Angelich is Group Vice President – Marketing at Virginia Dare Flavors. He has worked for the last sixteen years in marketing and business development in the flavor industry. Prior to being in the flavor industry, he was part of the Nestle organization holding various positions in brand marketing, food science, new product and process development, sensory evaluation, public relations, and the test kitchens. He has a B.Sc. (Food Science) from McGill University, Montreal Canada, and an M.B.A.from the New York Institute of Technology. He is a member of the American Marketing Association, the Product Development Management Association, the New York Academy of Sciences, the World Futurists, the American Society for Enology and Viticulture, and the Institute of Food Technologists. He lives in New York City, and is the owner of a working farm in New Hampshire. He volunteers in his free time with the American Folk Art Museum, the Croatian New Yorker Club, and agricultural and alumni organizations.